Single Grain built this person to help their sales team better understand the potential client who is on the fence about new marketing services.
Emily: Good summary for the sales team. I read this as keep the pitch low key. Avoid buzz words and sounding like a smarty pants. Treat this guy with some respect. He’s earned it.
Sandra: I think I know this guy! Not really, but the “Common Objections” and “Biggest Fears”are a good add to the standard persona template. The person who completed this persona is likely much younger than “Frank” and potentially could relate to him as a parent figure. Can you really relate to the persona you are trying to create? If not,
“Frank Founder”
Age: 62
Salary: $256k
Education: College / CPA
Trends:
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Focused on career / business transition
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Family oriented
Needs to:
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Keep growing the business
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Educate himself on the opportunities digital marketing represents
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Consider the risks of not thinking ‘digital’