We’ve curated the best information about buyer personas so you don’t have to search. This is your one-stop shop on all things buyer personas. Make your marketing more effective. (This page will continue to grow so check back!)
Articles, guides, studies, and persona generators:
WHAT IS A BUYER PERSONA?
WHY YOU NEED BUYER PERSONAS:
- According to a study from Mark W. Schaefer, three to four buyer personas usually account for over 90% of a company’s sales. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas.
- To be successful with content marketing, your content must be catered to the customer. More specifically, content should speak to customer pain points and challenges throughout the buyer’s journey. Enter persona-based content marketing: creating and promoting content with a specific buyer persona in mind.
HOW TO CREATE A BUYER PERSONA (TEMPLATES AND GENERATORS):
- How To Build Buyer Personas For Better Marketing from the Shopify blog
- Alaura Weaver wrote this piece: Finding Your Ideal Customer: A Step-by-Step Guide To Building A Pre-Launch Startup Buyer Persona
- 10 Buyer Persona Examples to Help You Create Your Own from the Alexa blog
- Hubspot has tons of examples of companies who have created marketing personas, and there are templates galore for making personas of your own.
- The Awesome Buyer Persona Word Doc Generator by Hubspot (you can PDF it once you’re done)
- 6 Golden Rules for Creating Marketing Personas in the New Digital World from Inc