Resources

We’ve curated the best information about buyer personas so you don’t have to search. This is your one-stop shop on all things buyer personas. Make your marketing more effective. (This page will continue to grow so check back!)

Articles, guides, studies, and persona generators:

WHAT IS A BUYER PERSONA?

  1. What is a buyer persona?
  2. 3 Steps To “Persona”-lized Marketing from MarketingLand

WHY YOU NEED BUYER PERSONAS:

  1. According to a study from Mark W. Schaefer, three to four buyer personas usually account for over 90% of a company’s sales. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas.
  2. To be successful with content marketing, your content must be catered to the customer. More specifically, content should speak to customer pain points and challenges throughout the buyer’s journey. Enter persona-based content marketing: creating and promoting content with a specific buyer persona in mind.

HOW TO CREATE A BUYER PERSONA (TEMPLATES AND GENERATORS):

  1. How To Build Buyer Personas For Better Marketing from the Shopify blog
  2. Alaura Weaver wrote this piece: Finding Your Ideal Customer: A Step-by-Step Guide To Building A Pre-Launch Startup Buyer Persona
  3. 10 Buyer Persona Examples to Help You Create Your Own from the Alexa blog
  4. Hubspot has tons of examples of companies who have created marketing personas, and there are templates galore for making personas of your own.
  5. The Awesome Buyer Persona Word Doc Generator by Hubspot (you can PDF it once you’re done)
  6. 6 Golden Rules for Creating Marketing Personas in the New Digital World from Inc