Single Grain built this person to help their sales team better understand the potential client who is on the fence about new marketing services.
Emily: Good summary for the sales team. I read this as keep the pitch low key. Avoid buzz words and sounding like a smarty pants. Treat this guy with some respect. He’s earned it.
Sandra: I think I know this guy! Not really, but the “Common Objections” and “Biggest Fears”are a good add to the standard persona template. The person who completed this persona is likely much younger than “Frank” and potentially could relate to him as a parent figure. Can you really relate to the persona you are trying to create? If not,
Education: College / CPA
Focused on career / business transition
Keep growing the business
Educate himself on the opportunities digital marketing represents
Consider the risks of not thinking ‘digital’